Products

Experimentation

Feature Flagging

Personalization

Key features

Warehouse Native

Artificial Intelligence

RESOURCES

FEATURED CASE STUDY

Turning AI hype into tangible business value through experimentation

Outperform

Presented by Eppo

How businesses win by driving innovation and better decision-making

Outperform

Trending now

Introducing the Experiment Performance Scorecard

0

Results

Experimentation is Not a Strategy

Growth Advisor Hila Qu explains how experimentation (plus strategy) is key to finding growth opportunities.

Doing Data Science in Sports, Where Experimentation Happens on the Field

A Special Advisor to the Los Angeles Dodgers goes behind the scenes of how sports teams use Data Science.

Architecting a Global Feature Flag Service

How Eppo serves feature flags to a huge customer base while keeping a light infrastructure footprint of our own.

Eppo partners with InvestInData to power data-driven decision making

InvestInData is an angel investor collective composed of 30+ leading data executives.

Introduction to Feature Flagging and Randomization

Feature flagging and randomization are two prerequisites for running experiments. Here's how they work.

Welcome to your unified feature flagging + experimentation platform

With feature flagging, Eppo becomes the first experimentation tool that lets teams operate in a variety of ways.

What the heck is statistical power anyhow?

If you're a business running low-powered experiments, you risk missing out on insights worth thousands of dollars

Introduction to Experimentation

An experiment is the best way of understanding the causal impact of a decision on business metrics.

Tips for Making Experimentation Successful Across Your Organization

It is essential to meet your stakeholders where they’re at in their experimentation journey.

Machine learning teams are AB experimentation teams

Machine learning models cannot be evaluated without AB experiments. The same is true for machine learning teams.

Eppo Obtains SOC 2 Type II Report

TL:DR Your information is safe with us! 🔐

We raised $19.5M to bring Airbnb-caliber experimentation to all

Eppo announces our $19.5M Series A

The most impactful thing a data team can do is establish an experimentation program.

Beneath every high impact data team is a culture of metrics and experimentation

Stop Micromanaging Product Strategy

Leaders should set the vision, not dictate roadmaps

We're hiring a statistics engineer!

A role for the statistician who builds things, or the builder who knows stats

Should you always run an experiment?

It's really a question of infrastructure and hypothesis generation

The Designer Gap in A/B Testing Tools

Why experimentation culture requires design to thrive

Reducing Experiment Durations

The solution that improves everything

Product Usage: Metrics, Analysis, and Strategies (with Examples)

Discover how product usage data reveals valuable insights into user behavior, letting you craft better user experiences, increase retention, and foster growth.

What is Product Observability? Benefits & Best Practices

Unlock the power of product observability to gain real-time insights, improve user experiences, and make data-driven decisions that fuel your product's growth.

Lenny Rachitsky

How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections

How We Ran Successful Experimentation Office Hours at Groupon

Ideas for training and nurturing experimenters across the company

Alexey Komissarouk

What’s Wrong with Feature Flags?

Engineering and Growth teams aren't speaking the same language

Bayesian Angels and Frequentist Demons

Why do Bayesian and Frequentist claims sound so different?

Introducing: Eppo Geolift

A/B Testing

Statistics

Engineering

Culture

Marketing Incrementality 101

October 25, 2024

Four Customer Characteristics That Should Change Your Experiment Runtime

Your Comprehensive Guide To Creating an Experiment Plan

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

February 22, 2024

Holdouts: Measuring Experiment Impact Accurately

Giorgio Martini

December 12, 2023

How to Run Search-Ranking Experiments

November 30, 2023

When Should I Use Mutually Exclusive Experiments?

Heather Hargreaves

November 20, 2023

CMS Integrations: A Better Way for Marketing Teams to Run A/B Tests

November 8, 2023

Bayesian Angels and Frequentist Demons

The Cult of Stat Sig

Giorgio Martini

Encouragement Design Experiments: When You Can't Run a True A/B Test

February 20, 2024

The 4 Types of Validity in an Experiment You Need to Know

January 11, 2024

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

January 8, 2024

What We Heard at the 2023 Conference on Digital Experimentation @ MIT

December 5, 2023

Beware of the Bayesian Imposter

August 15, 2023

The Useful Useless p-value

AB Testing 101 for Engineers

Jonathan Fulton

October 24, 2024

What’s Wrong with Feature Flags?

Alexey Komissarouk

What Happened When We Replaced Airflow for DAG Orchestration?

Building a Custom DAG Orchestration System for Experimentation

Why We Replaced Airflow in our Experimentation Platform

Incremental Pipelines: Managing State at Scale

5 Ways to Ensure Data Quality When Running Experiments

Mikkel Dengsøe

Introduction to Feature Flagging and Randomization

January 12, 2023

How We Ran Successful Experimentation Office Hours at Groupon

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

Aaron Silverman

What to Look For in an Experimentation Platform (Beyond Features)

A Simple "Build vs. Buy" Decision Framework for Experimentation

February 5, 2024

Designing Eppo Reports

Megan Matsumoto

October 25, 2023

From 10s to 1000s: How to Scale Experimentation Velocity

Lukas Goetz-Weiss

Be Data-Informed, Not Data-Driven

How to Craft Compelling, Impactful Experiment Reports

E-Book

The Warehouse-Native experimentation workflow

August 2024 – John Hanson, Customer Data Scientist

Download E-Book

Expert Tips

Unsure how to run experiments? We’ve got you covered!

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

January 8, 2024

Measure Your Marketing Spend with Eppo Geolift

October 29, 2024

Marketing Incrementality 101

October 25, 2024

AB Testing 101 for Engineers

Jonathan Fulton

October 24, 2024

Eppo vs. Optimizely

September 11, 2024

Introducing the Experiment Performance Scorecard

September 4, 2024

Eppo vs. Statsig

August 23, 2024

Announcing Eppo's $28M Series B, and Why We Raised

August 20, 2024

Databricks vs. Redshift: Which one is best in 2024?

Top 6 VWO alternatives compared (2024)

Optimizely vs. Google Optimize vs. Eppo: Which is best?

LaunchDarkly vs. Rollout vs. Eppo: Which one is best?

What is a conversion funnel? Full guide with examples

What is a digital experience platform (DXP)? In simple terms

25 product management metrics you should be tracking

What is a technical product manager (and what do they do)?

What is a north star metric? + how to find it

Bayesian Angels and Frequentist Demons

How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections

Lenny Rachitsky

What’s Wrong with Feature Flags?

Alexey Komissarouk

How We Ran Successful Experimentation Office Hours at Groupon

Experimentation School

Chetan Sharma On Institutional Knowledge

Snowflake integrations: All the tools you can connect

What's the difference between metrics and analytics?

Why We Replaced Airflow in our Experimentation Platform

What Happened When We Replaced Airflow for DAG Orchestration?

Building a Custom DAG Orchestration System for Experimentation

What is feature flag-driven development?

A/B testing vs. split testing: Which should you use?

What is sequential testing? (with examples)

Product Roadmap 101: A Complete Guide with Examples

VWO vs. Optimizely vs. Eppo: Which is best? | 2024

Digital experimentation 101: A Guide to Data-Driven Decision

Adobe Target vs. Optimizely vs. Eppo: Which One is Best?

VWO Review: Is it Worth it in 2024?

What are Counter Metrics? (with examples)

What is a User Flow? Explained (with Examples)

10 Feature Flag Best Practices You Should be Using in 2024

Aaron Silverman

LaunchDarkly vs. Optimizely vs. Eppo: Which One is Best?

Optimizely Pricing (2024): How Much Does it Cost?

10 Types of Feature Flags you Should Know

VWO Pricing (2024): How Much Does it Cost?

20 Product Metrics you Should be Tracking

Introducing Layers: Enabling Coordinated Experimentation

How Netflix, Lyft, and Yahoo use Contextual Bandits for Personalization

What is Feature Gating? With Examples

How to Reduce Type 1 Errors in A/B Testing (Explained)

What is Experience Analytics?

Rebranding Eppo

What is Activation Rate? Full Guide With Examples

What Are Feature Flags? + How to Use Them

Aaron Silverman

Eppo x Perplexity Enterprise Pro

The Cult of Stat Sig

Giorgio Martini

What are Monthly Active Users (MAUs)?

Joining The "Experimentation Avengers": Eppo's Customer Data Scientist Team

Tyler Buffington

Product vs. Marketing Analytics: What's the Difference?

What are Guardrail Metrics? With Examples

What is The ICE Scoring Method? Explained (with Examples)

The AARRR Pirate Metrics Framework Explained

What is an Agile Release Train? Explained (with examples)

Aaron Silverman

Four Customer Characteristics That Should Change Your Experiment Runtime

What are Rolling Deployments & How do They Work?

Aaron Silverman

What are Weekly Active Users (WAUs)? Easy Guide

What is an A/A test? Full Guide with Examples

What is an Agile Product Roadmap? Explained (With Examples)

What is the DAU/MAU Ratio? In Simple Terms

What is an ETL Pipeline? Easy Guide with Examples

Aaron Silverman

What is Feature Creep? + How to Prevent It (with Examples)

What is Product Stickiness? Full Guide With Examples

What are Daily Active Users (DAUs) Exactly?

Top 8 Optimizely Alternatives Compared Head-to-Head (2024)

What is A/B/n Testing? Easy Guide with Examples

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

Aaron Silverman

What is Canary Testing? An Easy Guide (2024)

Aaron Silverman

10 A/B Testing Metrics You Should Be Tracking & Testing

LaunchDarkly Pricing: Is it Worth The Cost?

What is Bucket Testing? Examples & Best Practices

Top 8 LaunchDarkly Alternatives for Feature Management & Experimentation (2024)

Product Strategy Framework: The 5 Top-Performing Frameworks to Consider in 2024

7 Best A/B Testing Tools in 2024 (Expert Review)

19 SaaS Product Metrics for 2024: Track & Test for Success

Introducing: Eppo Contextual Bandits

7 Benefits of A/B Testing | Is it Really Worth it in 2024?

When Should I Use Contextual Bandit Algorithms vs. Recommendation Systems?

What to Look For in an Experimentation Platform (Beyond Features)

Your Comprehensive Guide To Creating an Experiment Plan

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

February 22, 2024

Encouragement Design Experiments: When You Can't Run a True A/B Test

February 20, 2024

A Simple "Build vs. Buy" Decision Framework for Experimentation

February 5, 2024

The 4 Types of Validity in an Experiment You Need to Know

January 11, 2024

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

January 8, 2024

Now Live: Certified Metrics

January 3, 2024

Now Live: Holdouts

December 14, 2023

Holdouts: Measuring Experiment Impact Accurately

Giorgio Martini

December 12, 2023

Bandit vs. Experiment Testing: Which Is Right for You?

December 12, 2023

What We Heard at the 2023 Conference on Digital Experimentation @ MIT

December 5, 2023

3 Ways To Sell Your Org on Experimentation

December 4, 2023

How to Run Search-Ranking Experiments

November 30, 2023

When Should I Use Mutually Exclusive Experiments?

Heather Hargreaves

November 20, 2023

Experimentation Gets AI to the "Real World”

November 8, 2023

CMS Integrations: A Better Way for Marketing Teams to Run A/B Tests

November 8, 2023

Measuring Experiment Impact Accurately

Holdouts help measure the cumulative, long-term impact of an experimentation program.

Not ready to talk just yet?

Take a tour and see the platform for yourself.

Experiment School

Ever wonder how other companies run experiments?

Expert Tips

Experimentation School