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The Docs
The Expert Tips
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Outperform

The Basics | The Docs | The Expert Tips | The Eppo Stuff

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Introducing the Experiment Performance Scorecard

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Results

The Best Self-Hosted Open Source Analytics Tools

Production Testing Guide For Safely Experimenting with New Features

How to Use a Staging Environment to Optimize Your Development Process

Why Data Types Are Critical to Clean, Actionable Analytics

Correlation vs. Causation in Experimentation and Data Analysis

Smoke Testing in Experimentation and Software Development

Why is smoke testing essential for successful experimentation?

Clustered Experiments: When Traditional A/B Testing Falls Short

What if randomizing users isn't sufficient?

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Top 3 Tips from Eppo's Geolift Launch

Accelerate Experimentation Adoption with Protocols and Property Analysis

Measure Your Marketing Spend with Eppo Geolift

Use gold standard incrementality testing to evaluate the true contribution of marketing to your company's bottom line

Marketing Incrementality 101

How do advertisers uncover the true business impact of their spend?

AB Testing 101 for Engineers

What I wish I knew about AB testing when I started my career

Eppo vs. Optimizely

Accelerate experiment velocity, without compromising rigor.

Introducing the Experiment Performance Scorecard

Measuring Experiment Program Hygiene

Eppo vs. Statsig

Run more impactful, more trustworthy experiments - faster

Announcing Eppo's $28M Series B, and Why We Raised

Why we raised our Series B, and why experimentation is more important than ever in an era of AI and efficient growth

LaunchDarkly vs. Rollout vs. Eppo: Which one is best?

LaunchDarkly vs. Rollout vs. Eppo: Which platform would work best in your organization? Compare features and pricing so you can make an informed decision.

Optimizely vs. Google Optimize vs. Eppo: Which is best?

Optimizely vs. Google Optimize vs Eppo: Weigh out each platform’s features and costs so you can make the right choice with the help of our guide.

Top 6 VWO alternatives compared (2024)

Explore the best VWO alternatives for experimentation and feature management. Find the best platform to improve your digital experiences and fuel growth.

Lenny Rachitsky

How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections

How We Ran Successful Experimentation Office Hours at Groupon

Ideas for training and nurturing experimenters across the company

Alexey Komissarouk

What’s Wrong with Feature Flags?

Engineering and Growth teams aren't speaking the same language

Bayesian Angels and Frequentist Demons

Why do Bayesian and Frequentist claims sound so different?

Introducing: Eppo Geolift

A/B Testing

Statistics

Engineering

Culture

Accelerate Experimentation Adoption with Protocols and Property Analysis

November 21, 2024

Marketing Incrementality 101

October 25, 2024

Four Customer Characteristics That Should Change Your Experiment Runtime

Your Comprehensive Guide To Creating an Experiment Plan

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

February 22, 2024

Holdouts: Measuring Experiment Impact Accurately

Giorgio Martini

December 12, 2023

How to Run Search-Ranking Experiments

November 30, 2023

When Should I Use Mutually Exclusive Experiments?

Heather Hargreaves

November 20, 2023

Correlation vs. Causation in Experimentation and Data Analysis

January 14, 2025

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Tyler Buffington

December 16, 2024

Top 3 Tips from Eppo's Geolift Launch

Elizabeth George

November 21, 2024

Bayesian Angels and Frequentist Demons

The Cult of Stat Sig

Giorgio Martini

Encouragement Design Experiments: When You Can't Run a True A/B Test

February 20, 2024

The 4 Types of Validity in an Experiment You Need to Know

January 11, 2024

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

January 8, 2024

AB Testing 101 for Engineers

Jonathan Fulton

October 24, 2024

What’s Wrong with Feature Flags?

Alexey Komissarouk

What Happened When We Replaced Airflow for DAG Orchestration?

Building a Custom DAG Orchestration System for Experimentation

Why We Replaced Airflow in our Experimentation Platform

Incremental Pipelines: Managing State at Scale

5 Ways to Ensure Data Quality When Running Experiments

Mikkel Dengsøe

Introduction to Feature Flagging and Randomization

January 12, 2023

How We Ran Successful Experimentation Office Hours at Groupon

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

Aaron Silverman

What to Look For in an Experimentation Platform (Beyond Features)

A Simple "Build vs. Buy" Decision Framework for Experimentation

February 5, 2024

Designing Eppo Reports

Megan Matsumoto

October 25, 2023

From 10s to 1000s: How to Scale Experimentation Velocity

Lukas Goetz-Weiss

Be Data-Informed, Not Data-Driven

How to Craft Compelling, Impactful Experiment Reports

E-Book

The Warehouse-Native experimentation workflow

August 2024 – John Hanson, Customer Data Scientist

Download E-Book

Expert Tips

Unsure how to run experiments? We’ve got you covered!

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

Sven Schmit

January 8, 2024

The Best Self-Hosted Open Source Analytics Tools

January 20, 2025

Production Testing Guide For Safely Experimenting with New Features

January 17, 2025

How to Use a Staging Environment to Optimize Your Development Process

January 16, 2025

Why Data Types Are Critical to Clean, Actionable Analytics

January 15, 2025

Correlation vs. Causation in Experimentation and Data Analysis

January 14, 2025

Smoke Testing in Experimentation and Software Development

Aaron Silverman

January 13, 2025

Clustered Experiments: When Traditional A/B Testing Falls Short

Lukas Goetz-Weiss

December 17, 2024

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Tyler Buffington

December 16, 2024

Top 3 Tips from Eppo's Geolift Launch

Elizabeth George

November 21, 2024

Accelerate Experimentation Adoption with Protocols and Property Analysis

November 21, 2024

Measure Your Marketing Spend with Eppo Geolift

October 29, 2024

Marketing Incrementality 101

October 25, 2024

AB Testing 101 for Engineers

Jonathan Fulton

October 24, 2024

Eppo vs. Optimizely

September 11, 2024

Introducing the Experiment Performance Scorecard

September 4, 2024

Eppo vs. Statsig

August 23, 2024

Announcing Eppo's $28M Series B, and Why We Raised

August 20, 2024

LaunchDarkly vs. Rollout vs. Eppo: Which one is best?

Optimizely vs. Google Optimize vs. Eppo: Which is best?

Top 6 VWO alternatives compared (2024)

Databricks vs. Redshift: Which one is best in 2024?

What is a digital experience platform (DXP)? In simple terms

What is a conversion funnel? Full guide with examples

What is a north star metric? + how to find it

What is a technical product manager (and what do they do)?

25 product management metrics you should be tracking

What's the difference between metrics and analytics?

Snowflake integrations: All the tools you can connect

Experimentation School

Chetan Sharma On Institutional Knowledge

How We Ran Successful Experimentation Office Hours at Groupon

What’s Wrong with Feature Flags?

Alexey Komissarouk

How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections

Lenny Rachitsky

Bayesian Angels and Frequentist Demons

What Happened When We Replaced Airflow for DAG Orchestration?

Why We Replaced Airflow in our Experimentation Platform

Building a Custom DAG Orchestration System for Experimentation

What is sequential testing? (with examples)

A/B testing vs. split testing: Which should you use?

What is feature flag-driven development?

Adobe Target vs. Optimizely vs. Eppo: Which One is Best?

Digital experimentation 101: A Guide to Data-Driven Decision

VWO vs. Optimizely vs. Eppo: Which is best? | 2024

Product Roadmap 101: A Complete Guide with Examples

LaunchDarkly vs. Optimizely vs. Eppo: Which One is Best?

10 Feature Flag Best Practices You Should be Using in 2024

Aaron Silverman

What is a User Flow? Explained (with Examples)

What are Counter Metrics? (with examples)

VWO Review: Is it Worth it in 2024?

Optimizely Pricing (2024): How Much Does it Cost?

20 Product Metrics you Should be Tracking

VWO Pricing (2024): How Much Does it Cost?

10 Types of Feature Flags you Should Know

Introducing Layers: Enabling Coordinated Experimentation

How Netflix, Lyft, and Yahoo use Contextual Bandits for Personalization

What is Experience Analytics?

How to Reduce Type 1 Errors in A/B Testing (Explained)

What is Feature Gating? With Examples

Rebranding Eppo

What Are Feature Flags? + How to Use Them

Aaron Silverman

What is Activation Rate? Full Guide With Examples

Eppo x Perplexity Enterprise Pro

The Cult of Stat Sig

Giorgio Martini

What are Monthly Active Users (MAUs)?

Joining The "Experimentation Avengers": Eppo's Customer Data Scientist Team

Tyler Buffington

What is an Agile Release Train? Explained (with examples)

Aaron Silverman

The AARRR Pirate Metrics Framework Explained

What is The ICE Scoring Method? Explained (with Examples)

What are Guardrail Metrics? With Examples

Product vs. Marketing Analytics: What's the Difference?

What are Rolling Deployments & How do They Work?

Aaron Silverman

Four Customer Characteristics That Should Change Your Experiment Runtime

What is an Agile Product Roadmap? Explained (With Examples)

What is an A/A test? Full Guide with Examples

What are Weekly Active Users (WAUs)? Easy Guide

What is Product Stickiness? Full Guide With Examples

What is Feature Creep? + How to Prevent It (with Examples)

What is an ETL Pipeline? Easy Guide with Examples

Aaron Silverman

What is the DAU/MAU Ratio? In Simple Terms

What are Daily Active Users (DAUs) Exactly?

Top 8 Optimizely Alternatives Compared Head-to-Head (2024)

What is A/B/n Testing? Easy Guide with Examples

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

Aaron Silverman

10 A/B Testing Metrics You Should Be Tracking & Testing

What is Canary Testing? An Easy Guide (2024)

Aaron Silverman

What is Bucket Testing? Examples & Best Practices

LaunchDarkly Pricing: Is it Worth The Cost?

Top 8 LaunchDarkly Alternatives for Feature Management & Experimentation (2024)

19 SaaS Product Metrics for 2024: Track & Test for Success

7 Best A/B Testing Tools in 2024 (Expert Review)

Product Strategy Framework: The 5 Top-Performing Frameworks to Consider in 2024

Introducing: Eppo Contextual Bandits

7 Benefits of A/B Testing | Is it Really Worth it in 2024?

When Should I Use Contextual Bandit Algorithms vs. Recommendation Systems?

What to Look For in an Experimentation Platform (Beyond Features)

Your Comprehensive Guide To Creating an Experiment Plan

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

February 22, 2024

Encouragement Design Experiments: When You Can't Run a True A/B Test

February 20, 2024

A Simple "Build vs. Buy" Decision Framework for Experimentation

February 5, 2024

The 4 Types of Validity in an Experiment You Need to Know

January 11, 2024

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

January 8, 2024

Measuring Experiment Impact Accurately

Holdouts help measure the cumulative, long-term impact of an experimentation program.

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Experiment School

Ever wonder how other companies run experiments?

Expert Tips

Experimentation School