Products

Experimentation

Learn more

Feature Flagging

Learn more

Key features

Warehouse Native

Artificial Intelligence

RESOURCES

FEATURED CASE STUDY

Turning AI hype into tangible business value through experimentation

Learn more

Blog

Outperform

Presented by Eppo

How businesses win by driving innovation and better decision-making

Outperform

0 Results

A/B Testing

Clustered Experiments: When Traditional A/B Testing Falls Short

What if randomizing users isn't sufficient?

Statistics

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Statistics

Top 3 Tips from Eppo's Geolift Launch

A/B Testing

Accelerate Experimentation Adoption with Protocols and Property Analysis

Eppo News

Measure Your Marketing Spend with Eppo Geolift

Use gold standard incrementality testing to evaluate the true contribution of marketing to your company's bottom line

A/B Testing

Marketing Incrementality 101

How do advertisers uncover the true business impact of their spend?

Engineering

AB Testing 101 for Engineers

What I wish I knew about AB testing when I started my career

Tips

Eppo vs. Optimizely

Accelerate experiment velocity, without compromising rigor.

Eppo News

Introducing the Experiment Performance Scorecard

Measuring Experiment Program Hygiene

Tips

Eppo vs. Statsig

Run more impactful, more trustworthy experiments - faster

Eppo News

Announcing Eppo's $28M Series B, and Why We Raised

Why we raised our Series B, and why experimentation is more important than ever in an era of AI and efficient growth

Tips

Databricks vs. Redshift: Which one is best in 2024?

Struggling to choose between Databricks vs. Redshift? Learn the key differences, helping you choose the best data warehouse for your needs in 2024.

Tips

Top 6 VWO alternatives compared (2024)

Explore the best VWO alternatives for experimentation and feature management. Find the best platform to improve your digital experiences and fuel growth.

Optimizely vs. Google Optimize vs. Eppo: Which is best?

Optimizely vs. Google Optimize vs Eppo: Weigh out each platform’s features and costs so you can make the right choice with the help of our guide.

Tips

LaunchDarkly vs. Rollout vs. Eppo: Which one is best?

LaunchDarkly vs. Rollout vs. Eppo: Which platform would work best in your organization? Compare features and pricing so you can make an informed decision.

Strategy

What is a conversion funnel? Full guide with examples

Learn how to build and optimize your conversion funnel to turn visitors into loyal customers. This guide covers every stage of the funnel, plus useful tips.

Tips

What is a digital experience platform (DXP)? In simple terms

Learn how digital experience analytics platforms (DXPs) let businesses create bespoke customer journeys that keep them coming back.

Tips

25 product management metrics you should be tracking

Drive product success with essential metrics every product manager needs. Track and leverage data-driven insights to improve acquisition, conversion, engagement, retention, and revenue.

Tips

What is a technical product manager (and what do they do)?

Learn what a technical product manager does and why they are essential for product success in this comprehensive guide.

Tips

What is a north star metric? + how to find it

Learn what a north star metric is, how to find the perfect one for your business, and use it to steer your company towards long-term growth and customer satisfaction.