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AI isn’t just a shiny new toy anymore. It’s transforming into the revenue engine for businesses willing to place big bets. During our recent webinar with Lukas Goetz-Weiss, Eppo’s Head of Customer Data Science, we shared some fascinating insights about how the smartest companies are measuring their AI investments. A lightbulb moment for me? How pivotal but messy measuring AI’s real-world business impact truly is. Yet, it’s mission-critical.
This is about separating hype from hard numbers, and today, I’ll break down how the leading companies and Eppo clients are doing just that.
To appreciate AI’s potential, look no further than these real-world examples of businesses putting it to work where it matters most.
Key takeaway: These aren’t AI pilot projects or experiments. These are mature, critical, operational systems that tie directly to major revenue streams.
Here’s the reality check: adopting AI isn’t a walk in the park. Companies face numerous challenges that can derail even the best initiatives.
Adopting AI already feels daunting. Measuring its effectiveness at scale? Even harder. But these challenges are solvable, with the right tools and strategy.
How do the smartest companies turn AI’s chaos into clear revenue wins? They follow a scientific playbook, one that combines experimentation and practical measurement to validate impact.
Here’s two examples:
Here’s the truth about measuring AI impact. Without the right platform, it’s impossible to track something this dynamic. That’s where Eppo comes in.
During the webinar, Lukas walked us through our platform using an illuminating example from Rustin Trust Motors (our fictional AI-enabled car sales company). This demo showcased how teams can dynamically adjust a chatbot’s tone, run controlled experiments, and scale new configurations with ease. We’ve embedded this demo for review below so you can see exactly how the platform simplifies and streamlines the process.
It’s not just about testing AI anymore. It’s about measuring business impact with rigor, giving your entire team the confidence to act on results.
Think about this for a moment. AI is no longer science fiction. It’s actively delivering revenue for top-tier companies across industries. But here’s the flip side. The complexity and uncertainty of measuring impact can feel paralyzing if you don’t have the right approach.
What’s Eppo’s edge? We simplify the hard stuff. Whether it’s through our platform or our guiding philosophy of experimentation and iteration, we deliver the pragmatic playbook for transforming potential into measurable ROI.
If you're curious about how measurable your AI initiatives actually are, don’t guess. Eppo can help turn your AI into a revenue driver. It’s time to bring clarity and control to AI experimentation. Together, we’ll make it impactful, repeatable, and scalable. Reach out for a personalized demo today.