Eppo Geolift helps you measure the true incremental impact of your marketing spend, across any channel.
Eppo uses market-level Geolift testing to measure the ROI of your media mix.
Not sure if your billboard campaign is driving real impact? Need to decide if branded search warrants continued spend? Measure any channel's impact accurately with Eppo Geolift.
Don't rely on third parties or advertising platforms to design your experiments for you. Eppo Geolift walks you through setting up reliable incrementality tests.
Eppo Geolift uses the historical data that's already available in your data warehouse like Snowflake, Redshift, Databricks, or BigQuery. That means no spreadsheet uploads, no vanity metrics, and no black-box calculations.