Why Eppo
FEATURED CASE STUDY
Coinbase Saves Millions, Reduces Experiment Analysis Time by 40%, and Restores Trust in Experimentation with Eppo
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Measure Your Marketing Impact
Eppo Geolift helps you measure the true incremental impact of your marketing spend, across any channel.
Powering experimentation at top companies around the world
Trusted methods, real business metrics
Eppo uses market-level Geolift testing to measure the ROI of your media mix.
Not sure if your billboard campaign is driving real impact? Need to decide if branded search warrants continued spend? Measure any channel's impact accurately with Eppo Geolift.
Design incrementality experiments in one easy UI
Don't rely on third parties or advertising platforms to design your experiments for you. Eppo Geolift walks you through setting up reliable incrementality tests.
Native to your data warehouse, no importing required.
Eppo Geolift uses the historical data that's already available in your data warehouse like Snowflake, Redshift, Databricks, or BigQuery. That means no spreadsheet uploads, no vanity metrics, and no black-box calculations.
