Run Geolift Tests Without Weeks of Work
Eppo Geolift makes market-level tests easy. Help marketing teams measure channel incrementality, or design custom quasi-experiments for any use case.
Powering experimentation at top companies around the world
Synthetic Control Methods for every team
Eppo Geolift’s quasi-experimental methodology measures significant changes in your business metrics across geographies using cutting-edge Synthetic Control methods.
Eppo provides data scientists input into the assumptions used in our power calculator, explicit control over the creation of the synthetic control, and complete flexibility to use one-off metrics as needed.
Help marketers measure channel incrementality
Show marketing teams their incremental return on ad spend (iROAS) for different channels and at varying levels of spend.
Eppo Geolift offers automated testing, monitoring, and analysis for major digital platforms including Meta, Google, TikTok, and Pinterest.
Custom experiments, real business metrics
Need to choose between a two- or three-cell test? Want to use quasi-experiments to measure non-geographic initiatives (like search engine optimization)?
Eppo Geolift can help, natively measuring any experiment design against the source-of-truth metrics already in your data warehouse. No data egress, no discrepancy issues, no black-box calculations.
