Outperform

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Turning AI hype into tangible business value through experimentation

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Outperform

Presented by Eppo

How businesses win by driving innovation and better decision-making

Outperform

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Experimentation Gets AI to the "Real World”

Shailvi Wakhlu explains why machine learning and AI products require experimentation to quantify success.

A/B Testing

CMS Integrations: A Better Way for Marketing Teams to Run A/B Tests

It’s time for experimentation tools to integrate directly with the CMS instead of trying to imitate them

Statistics

CUPED and CUPED++: Bending time in experimentation

Eppo makes CUPED widely available, allowing teams to run experiments up to 65% faster than before.

Designing Eppo Reports

How we designed Eppo Reports to facilitate a shared experimentation journey across an org

How to Compare LLMs with an A/B Test

Now Live: Eppo Reports

Create visually compelling, fully contextualized PDF reports built to communicate experiment results org-wide.

A/B Testing

Why experiments are necessary to evaluate LLMs - and how you can easily A/B test between various models with Eppo.

A/B Testing

Experimentation Metrics: Deciding What To Measure

Metrics are the vehicle that drives change in data-driven organizations.

Statistics

Beware of the Bayesian Imposter

Bayesian and frequentist approaches are fundamentally different, so why do they sometimes yield the same results?

The Most Powerful Diagnostics Tool Just Got Even Better

Eppo's best-in-class diagnostics ensure that your experiments yield trustworthy, actionable results.

The "Transformative Force" of AI and Experimentation

Azadeh Moghtaderi explains why only A/B testing can gauge the magnitude and impact of AI/ML models.

From 10s to 1000s: How to Scale Experimentation Velocity

How do you get from 10 experiments to 1000? Here are some practical tips to scale your velocity.

AI Enabled Creators Need AB Experiments

As the cost of implementing ideas goes to zero, evaluating ideas becomes the bottleneck

AB Experiment Infra is AI Infra

There is a gold standard for evaluating AI models: Comparing models in AB experiments against business metrics.

Eppo and Modelbit: Introducing Our Partnership

You can now combine the most powerful experimentation tool with the best-in-class model deployment platform.

Engineering

Incremental Pipelines: Managing State at Scale

Eppo's new pipeline architecture reduces both warehouse costs and pipeline run-times. Here's how we did it.

Be Data-Informed, Not Data-Driven

Data leader Rick Saporta explains the role and purpose of data teams: to make better decisions.

Introducing the Copy SQL Button

Now, you have the ability to query Eppo’s internals with one click.

Statistics

The Useful Useless p-value

How to understand statistical power, multiple testing, and peeking by leveraging the definition of a p-value.

How to Craft Compelling, Impactful Experiment Reports

Terrific writeups get your leadership and colleagues excited about the value your team is delivering.