Outperform

Feature Flagging

Personalization

Key features

Warehouse Native

Artificial Intelligence

RESOURCES

FEATURED CASE STUDY

Turning AI hype into tangible business value through experimentation

VWO Pricing (2024): How Much Does it Cost?

About

Outperform

Presented by Eppo

How businesses win by driving innovation and better decision-making

Outperform

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A/B Testing

Dive into the details of VWO pricing and learn whether its cost aligns with the value it offers for your business needs.

20 Product Metrics you Should be Tracking

Learn how to track essential product metrics to see where your business is going, how users interact with your product, and how much revenue you’re making with it.

Introducing Layers: Enabling Coordinated Experimentation

Making mutual exclusions, rollouts, and no-code experiments simpler than ever

AI/ML

How Netflix, Lyft, and Yahoo use Contextual Bandits for Personalization

Inspiration from some of the world's biggest tech orgs

What is Feature Gating? With Examples

Unlock data-driven product development with feature gating. Learn how to test features, target users, and analyze results for smarter decisions.

Statistics

How to Reduce Type 1 Errors in A/B Testing (Explained)

Make every A/B test count. Discover proven techniques to reduce type 1 errors, maximize ROI on your experiments, and drive better business outcomes.

What is Experience Analytics?

Learn how experience analytics uncovers customer behavior and drives better product decisions. Boost your revenue and retention with this comprehensive guide.

Rebranding Eppo

Representing our commitment to driving experimentation forwards

What is Activation Rate? Full Guide With Examples

Master the metric that drives SaaS success. Learn how to define, calculate, and optimize your activation rate for greater user engagement and growth.

Engineering

What Are Feature Flags? + How to Use Them

Discover how feature flags empower product and engineering teams to release with confidence, test rigorously, and optimize based on real-world data.

Eppo x Perplexity Enterprise Pro

Introducing Perplexity as an Eppo customer

Statistics

The Cult of Stat Sig

Escaping dogma that harms experimentation programs

What are Monthly Active Users (MAUs)?

Learn why monthly active users (MAUs) are crucial for product success. Understand how to track them, increase MAUs, avoid common pitfalls, and use MAUs for growth.

Joining The "Experimentation Avengers": Eppo's Customer Data Scientist Team

A day in the life of an Eppo Customer Data Scientist

Product vs. Marketing Analytics: What's the Difference?

Understand the distinctions between product vs marketing analytics. Learn how to integrate these strategies for improved customer experience, conversions, and business growth.

A/B Testing

What are Guardrail Metrics? With Examples

Protect your SaaS business during experiments. Learn what guardrail metrics are, why they're vital, real-world examples, and how to set them up in A/B tests.‍

What is The ICE Scoring Method? Explained (with Examples)

Learn how the ICE scoring method simplifies feature prioritization. Includes a step-by-step guide, examples, and tips for avoiding common mistakes.