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The Basics | The Docs  | The Expert Tips | The Eppo Stuff
Trending now
Experimentation Protocols: Your Practical Path to Better, Faster Testing
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Results

Eppo News
The Most Powerful Diagnostics Tool Just Got Even Better

Eppo's best-in-class diagnostics ensure that your experiments yield trustworthy, actionable results.

Read more
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AI/ML
The "Transformative Force" of AI and Experimentation

Azadeh Moghtaderi explains why only A/B testing can gauge the magnitude and impact of AI/ML models.

Read more
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Culture
From 10s to 1000s: How to Scale Experimentation Velocity

How do you get from 10 experiments to 1000? Here are some practical tips to scale your velocity.

Read more
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AI/ML
AB Experiment Infra is AI Infra

There is a gold standard for evaluating AI models: Comparing models in AB experiments against business metrics.

Read more
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AI/ML
AI Enabled Creators Need AB Experiments

As the cost of implementing ideas goes to zero, evaluating ideas becomes the bottleneck

Read more
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Eppo News
Eppo and Modelbit: Introducing Our Partnership

You can now combine the most powerful experimentation tool with the best-in-class model deployment platform.

Read more
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Engineering
Incremental Pipelines: Managing State at Scale

Eppo's new pipeline architecture reduces both warehouse costs and pipeline run-times. Here's how we did it.

Read more
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Culture
Be Data-Informed, Not Data-Driven

Data leader Rick Saporta explains the role and purpose of data teams: to make better decisions.

Read more
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Eppo News
Introducing the Copy SQL Button

Now, you have the ability to query Eppo’s internals with one click.

Read more
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Statistics
The Useful Useless p-value

How to understand statistical power, multiple testing, and peeking by leveraging the definition of a p-value.

Read more
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Culture
How to Craft Compelling, Impactful Experiment Reports

Terrific writeups get your leadership and colleagues excited about the value your team is delivering.

Read more
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Eppo News
Eppo Announces Integration With Databricks

Companies that use the end-to-end Lakehouse Platform can now run experiments with Eppo.

Read more
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Product News
5 Ways to Ensure Data Quality When Running Experiments

Here's how to ensure you’re making experiment decisions based on solid data foundations.

Read more
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Eppo News
Introducing Eppo's New Progress Bar

Eppo’s new progress bar gives your team a much-improved tool for understanding your level of certainty.

Read more
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Culture
Experimentation is Not a Strategy

Growth Advisor Hila Qu explains how experimentation (plus strategy) is key to finding growth opportunities.

Read more
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Culture
Doing Data Science in Sports, Where Experimentation Happens on the Field

A Special Advisor to the Los Angeles Dodgers goes behind the scenes of how sports teams use Data Science.

Read more
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Product News
Architecting a Global Feature Flag Service

How Eppo serves feature flags to a huge customer base while keeping a light infrastructure footprint of our own.

Read more
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Eppo News
Eppo partners with InvestInData to power data-driven decision making

InvestInData is an angel investor collective composed of 30+ leading data executives.

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Engineering
Introduction to Feature Flagging and Randomization

Feature flagging and randomization are two prerequisites for running experiments. Here's how they work.

Read more
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Eppo News
Welcome to your unified feature flagging + experimentation platform

With feature flagging, Eppo becomes the first experimentation tool that lets teams operate in a variety of ways.

Read more
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Ryan Lucht
How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections
Tyler Buffington
The Bet Test: Spotting Problems in Bayesian A/B Test Analysis
Drew Harry
Make Decisions Before Experimenting
How pre-registration yields more rigorous decisions, faster decisions, and saved time
Julian Runge
Gaming companies run thousands of experiments a year - here’s why and how
Introducing: Eppo Geolift
·
A/B Testing
Statistics
Engineering
Culture

Optimizing for Real Business Impact: A Strategic Framework for Ecommerce Experimentation

Carlos Trujillo
·
February 20, 2025

Gaming companies run thousands of experiments a year - here’s why and how

Julian Runge
·
February 18, 2025

Accelerate Experimentation Adoption with Protocols and Property Analysis

Eric Metelka
·
November 21, 2024

Marketing Incrementality 101

Greg Dale
·
October 25, 2024

Four Customer Characteristics That Should Change Your Experiment Runtime

Simon Jackson
·
May 16, 2024

Your Comprehensive Guide To Creating an Experiment Plan

Kristi Angel
·
March 6, 2024

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

Eric Metelka
·
February 22, 2024

Holdouts: Measuring Experiment Impact Accurately

Giorgio Martini
·
December 12, 2023

What to Do When You Encounter Sample Ratio Mismatch in A/B Testing

Allon Korem
·
March 6, 2025

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Tyler Buffington
·
December 16, 2024

Top 3 Tips from Eppo's Geolift Launch

Elizabeth George
·
November 21, 2024

Bayesian Angels and Frequentist Demons

Sven Schmit
·
July 24, 2024

The Cult of Stat Sig

Giorgio Martini
·
May 29, 2024

Encouragement Design Experiments: When You Can't Run a True A/B Test

Sven Schmit
·
February 20, 2024

The 4 Types of Validity in an Experiment You Need to Know

Kristi Angel
·
January 11, 2024

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

Sven Schmit
·
January 8, 2024

Migrating Feature Flagging Tools Is Easy, Actually

Alexey Komissarouk
·
March 7, 2025

Mobile Experimentation with Eppo: From Feature Flags to A/B Testing

Aaron Silverman
·
February 19, 2025

AB Testing 101 for Engineers

Jonathan Fulton
·
October 24, 2024

What’s Wrong with Feature Flags?

Alexey Komissarouk
·
July 24, 2024

What Happened When We Replaced Airflow for DAG Orchestration?

Ryan Lucht
·
July 23, 2024

Building a Custom DAG Orchestration System for Experimentation

Kristi Angel
·
July 22, 2024

Why We Replaced Airflow in our Experimentation Platform

Ryan Lucht
·
July 23, 2024

Incremental Pipelines: Managing State at Scale

Ryan Lucht
·
June 21, 2023

Make Decisions Before Experimenting

Drew Harry
·
January 27, 2025

How We Ran Successful Experimentation Office Hours at Groupon

Anne Kim
·
July 24, 2024

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

Aaron Silverman
·
April 18, 2024

What to Look For in an Experimentation Platform (Beyond Features)

Ryan Lucht
·
March 18, 2024

A Simple "Build vs. Buy" Decision Framework for Experimentation

Che Sharma
·
February 5, 2024

Designing Eppo Reports

Ryan Lucht
·
October 25, 2023

From 10s to 1000s: How to Scale Experimentation Velocity

Kristi Angel
·
July 26, 2023

Be Data-Informed, Not Data-Driven

Ryan Lucht
·
June 5, 2023
New from Eppo
Experimentation Protocols: Your Practical Path to Better, Faster Testing
January 2025 – CJ Towle, Product Marketing Manager
Arrow
Read the Guide

Expert Tips

Unsure how to run experiments? We’ve got you covered!
Statistics
Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing
Sven Schmit
Sven Schmit
·
January 8, 2024
Product News
Introducing Switchback Testing on Eppo: An Intuitive Tool for Complex Marketplace Experiments
CJ Towle
·
March 13, 2025
Engineering
Migrating Feature Flagging Tools Is Easy, Actually
Alexey Komissarouk
·
March 7, 2025
Statistics
What to Do When You Encounter Sample Ratio Mismatch in A/B Testing
Allon Korem
·
March 6, 2025
Culture
The Connection Between Marketing Experimentation and Business Outcomes
Lukas Goetz-Weiss
·
March 5, 2025
Marketing
Picking Your First Incrementality Test
Greg Dale
·
February 27, 2025
Statistics
Rethinking Experimental Statistics: New Standards for 2025
Ryan Lucht
·
February 25, 2025
Eppo News
Introducing Experiment Forecasting: Your Product Roadmap's New Best Friend
Eric Metelka
·
February 24, 2025
Strategy
Building a Data-Driven Culture Through Experimentation
Ryan Lucht
·
February 24, 2025
A/B Testing
Optimizing for Real Business Impact: A Strategic Framework for Ecommerce Experimentation
Carlos Trujillo
·
February 20, 2025
Engineering
Mobile Experimentation with Eppo: From Feature Flags to A/B Testing
Aaron Silverman
·
February 19, 2025
A/B Testing
Gaming companies run thousands of experiments a year - here’s why and how
Julian Runge
·
February 18, 2025
Eppo News
From Ideas to Insights: Accelerate Experimentation with Eppo's Contentful Integration
Greg Dale
·
February 13, 2025
Statistics
Significance Levels 101 for Smarter Experimentation
Ryan Lucht
·
February 5, 2025
Strategy
Make Smarter, Data-Driven Decisions in Your Experiments With Confidence Levels
Ryan Lucht
·
February 5, 2025
Tips
How to Set Up Eppo Protocols
Eric Metelka
·
January 27, 2025
Culture
Make Decisions Before Experimenting
Drew Harry
·
January 27, 2025
Statistics
The 95% Confidence Interval’s Impact on Experimentation Results
Ryan Lucht
·
January 24, 2025
Tips
Building High-Impact Team Structures for Experimentation
Anthony Rindone
·
January 24, 2025
Strategy
Experimentation Protocols: Your Practical Path to Better, Faster Testing
CJ Towle
·
January 21, 2025
Strategy
Production Testing Guide For Safely Experimenting with New Features
Ryan Lucht
·
January 17, 2025
Engineering
How to Use a Staging Environment to Optimize Your Development Process
Sid Sharma
·
January 16, 2025
Engineering
Why Data Types Are Critical to Clean, Actionable Analytics
Anne Kim
·
January 15, 2025
Statistics
Correlation vs. Causation in Experimentation and Data Analysis
Ryan Lucht
·
January 14, 2025
Strategy
Smoke Testing in Experimentation and Software Development
Aaron Silverman
·
January 13, 2025
A/B Testing
Clustered Experiments: When Traditional A/B Testing Falls Short
Lukas Goetz-Weiss
·
December 17, 2024
Statistics
The Bet Test: Spotting Problems in Bayesian A/B Test Analysis
Tyler Buffington
·
December 16, 2024
Statistics
Top 3 Tips from Eppo's Geolift Launch
Elizabeth George
·
November 21, 2024
A/B Testing
Accelerate Experimentation Adoption with Protocols and Property Analysis
Eric Metelka
·
November 21, 2024
Eppo News
Measure Your Marketing Spend with Eppo Geolift
Greg Dale
·
October 29, 2024
A/B Testing
Marketing Incrementality 101
Greg Dale
·
October 25, 2024
Engineering
AB Testing 101 for Engineers
Jonathan Fulton
·
October 24, 2024
Tips
Eppo vs. Optimizely
Eric Metelka
·
September 11, 2024
Eppo News
Introducing the Experiment Performance Scorecard
Eric Metelka
·
September 4, 2024
Tips
Eppo vs. Statsig
Eric Metelka
·
August 23, 2024
Eppo News
Announcing Eppo's $28M Series B, and Why We Raised
Che Sharma
·
August 20, 2024
Tips
LaunchDarkly vs. Rollout vs. Eppo: Which one is best?
Ryan Lucht
·
August 8, 2024
Product News
Optimizely vs. Google Optimize vs. Eppo: Which is best?
Ryan Lucht
·
August 8, 2024
Tips
Top 6 VWO alternatives compared (2024)
Ryan Lucht
·
August 8, 2024
Tips
Databricks vs. Redshift: Which one is best in 2024?
Ryan Lucht
·
August 8, 2024
Tips
What is a digital experience platform (DXP)? In simple terms
Ryan Lucht
·
August 2, 2024
Strategy
What is a conversion funnel? Full guide with examples
Ryan Lucht
·
August 2, 2024
Tips
What is a north star metric? + how to find it
Ryan Lucht
·
August 1, 2024
Tips
What is a technical product manager (and what do they do)?
Ryan Lucht
·
August 1, 2024
Tips
25 product management metrics you should be tracking
Ryan Lucht
·
August 1, 2024
Strategy
What's the difference between metrics and analytics?
Ryan Lucht
·
July 24, 2024
Tips
Snowflake integrations: All the tools you can connect
Ryan Lucht
·
July 24, 2024
Experimentation School
Chetan Sharma On Institutional Knowledge
Sven Schmit
·
July 24, 2024
Culture
How We Ran Successful Experimentation Office Hours at Groupon
Anne Kim
·
July 24, 2024
Engineering
What’s Wrong with Feature Flags?
Alexey Komissarouk
·
July 24, 2024
Strategy
How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections
Ryan Lucht
·
July 24, 2024
Statistics
Bayesian Angels and Frequentist Demons
Sven Schmit
·
July 24, 2024
Engineering
What Happened When We Replaced Airflow for DAG Orchestration?
Ryan Lucht
·
July 23, 2024
Engineering
Why We Replaced Airflow in our Experimentation Platform
Ryan Lucht
·
July 23, 2024
Engineering
Building a Custom DAG Orchestration System for Experimentation
Kristi Angel
·
July 22, 2024
A/B Testing
What is sequential testing? (with examples)
Ryan Lucht
·
July 19, 2024
A/B Testing
A/B testing vs. split testing: Which should you use?
Ryan Lucht
·
July 19, 2024
A/B Testing
What is feature flag-driven development?
Ryan Lucht
·
July 19, 2024
A/B Testing
LaunchDarkly vs. ConfigCat vs. Eppo: Which is best?
Ryan Lucht
·
July 16, 2024
Tips
What is product analytics? A complete guide
Ryan Lucht
·
July 12, 2024
Product News
14 product-led growth metrics you should be tracking
Ryan Lucht
·
July 12, 2024
Tips
What is user story mapping? A complete guide (with examples)
Ryan Lucht
·
July 12, 2024
A/B Testing
Product Usage: Metrics, Analysis, and Strategies (with Examples)
Ryan Lucht
·
July 3, 2024
Tips
What is Product Observability? Benefits & Best Practices
Ryan Lucht
·
July 3, 2024
A/B Testing
Adobe Target vs. Optimizely vs. Eppo: Which One is Best?
Ryan Lucht
·
June 26, 2024
A/B Testing
Digital experimentation 101: A Guide to Data-Driven Decision
Ryan Lucht
·
June 26, 2024
A/B Testing
VWO vs. Optimizely vs. Eppo: Which is best? | 2024
Ryan Lucht
·
June 26, 2024
Tips
Product Roadmap 101: A Complete Guide with Examples
Kristi Angel
·
June 26, 2024
A/B Testing
LaunchDarkly vs. Optimizely vs. Eppo: Which One is Best?
Ryan Lucht
·
June 21, 2024
Tips
10 Feature Flag Best Practices You Should be Using in 2024
Sven Schmit
·
June 21, 2024
Tips
What is a User Flow? Explained (with Examples)
Ryan Lucht
·
June 21, 2024
Tips
What are Counter Metrics? (with examples)
Ryan Lucht
·
June 21, 2024
A/B Testing
VWO Review: Is it Worth it in 2024?
Ryan Lucht
·
June 21, 2024
A/B Testing
Optimizely Pricing (2024): How Much Does it Cost?
Ryan Lucht
·
June 13, 2024
Tips
20 Product Metrics you Should be Tracking
Kristi Angel
·
June 12, 2024
A/B Testing
VWO Pricing (2024): How Much Does it Cost?
Ryan Lucht
·
June 12, 2024
Engineering
10 Types of Feature Flags you Should Know
Ryan Lucht
·
June 12, 2024
Eppo News
Introducing Layers: Enabling Coordinated Experimentation
Eric Metelka
·
June 6, 2024
AI/ML
How Netflix, Lyft, and Yahoo use Contextual Bandits for Personalization
Ryan Lucht
·
June 5, 2024
Tips
What is Experience Analytics?
Ryan Lucht
·
June 5, 2024
Statistics
How to Reduce Type 1 Errors in A/B Testing (Explained)
Ryan Lucht
·
June 5, 2024
Tips
What is Feature Gating? With Examples
Kristi Angel
·
June 5, 2024
Eppo News
Rebranding Eppo
Hang Le
·
June 4, 2024
Engineering
What Are Feature Flags? + How to Use Them
Aaron Silverman
·
May 30, 2024
Tips
What is Activation Rate? Full Guide With Examples
Ryan Lucht
·
May 30, 2024
Eppo News
Eppo x Perplexity Enterprise Pro
Che Sharma
·
May 29, 2024
Statistics
The Cult of Stat Sig
Giorgio Martini
·
May 29, 2024
Tips
What are Monthly Active Users (MAUs)?
Ryan Lucht
·
May 29, 2024
Eppo News
Joining The "Experimentation Avengers": Eppo's Customer Data Scientist Team
Tyler Buffington
·
May 22, 2024
Engineering
What is an Agile Release Train? Explained (with examples)
Sven Schmit
·
May 22, 2024
Tips
The AARRR Pirate Metrics Framework Explained
Ryan Lucht
·
May 22, 2024
Tips
What is The ICE Scoring Method? Explained (with Examples)
Ryan Lucht
·
May 22, 2024
A/B Testing
What are Guardrail Metrics? With Examples
Ryan Lucht
·
May 22, 2024
Tips
Product vs. Marketing Analytics: What's the Difference?
Ryan Lucht
·
May 22, 2024
Engineering
What are Rolling Deployments & How do They Work?
Sven Schmit
·
May 16, 2024
A/B Testing
Four Customer Characteristics That Should Change Your Experiment Runtime
Simon Jackson
·
May 16, 2024
Tips
What is an Agile Product Roadmap? Explained (With Examples)
Kristi Angel
·
May 15, 2024
A/B Testing
What is an A/A test? Full Guide with Examples
Ryan Lucht
·
May 15, 2024
Tips
What are Weekly Active Users (WAUs)? Easy Guide
Ryan Lucht
·
May 15, 2024
Tips
What is Product Stickiness? Full Guide With Examples
Kristi Angel
·
May 9, 2024
Tips
What is Feature Creep? + How to Prevent It (with Examples)
Kristi Angel
·
May 9, 2024
Eppo News
Measuring Experiment Impact Accurately
Holdouts help measure the cumulative, long-term impact of an experimentation program.
Read more
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