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Experimentation Protocols: Your Practical Path to Better, Faster Testing
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Results

Culture
How We Ran Successful Experimentation Office Hours at Groupon

Ideas for training and nurturing experimenters across the company

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Engineering
What’s Wrong with Feature Flags?

Engineering and Growth teams aren't speaking the same language

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Strategy
How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections

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Statistics
Bayesian Angels and Frequentist Demons

Why do Bayesian and Frequentist claims sound so different?

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Engineering
What Happened When We Replaced Airflow for DAG Orchestration?

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Engineering
Why We Replaced Airflow in our Experimentation Platform

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Engineering
Building a Custom DAG Orchestration System for Experimentation

Read more
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A/B Testing
What is sequential testing? (with examples)

Learn about sequential testing, a method that speeds up A/B testing outcomes. Understand how it works, best practices, and the advantages it offers.

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A/B Testing
A/B testing vs. split testing: Which should you use?

Discover how A/B testing and split testing differ from one another, and learn how they can help optimize your website or app and drive conversions.

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A/B Testing
What is feature flag-driven development?

Learn about feature flag-driven development, its benefits, implementation, and best practices. See how Eppo simplifies feature management for data-driven releases.

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A/B Testing
Adobe Target vs. Optimizely vs. Eppo: Which One is Best?

Adobe vs. Optimizely vs. Eppo: Which experimentation platform is right for your business? Compare the features, pricing, advantages, and disadvantages of each.

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A/B Testing
Digital experimentation 101: A Guide to Data-Driven Decision

Learn the essentials of digital experimentation, including A/B and multivariate testing, to optimize your website, app, or marketing campaigns.

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A/B Testing
VWO vs. Optimizely vs. Eppo: Which is best? | 2024

VWO vs. Optimizely vs. Eppo: Which experimentation platform is right for your team? Compare features, pricing, and pros/cons.

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Tips
Product Roadmap 101: A Complete Guide with Examples

Learn the basics of product roadmap planning and creation. Our full guide covers definitions, examples, and an implementation guide for your own product roadmap creation.

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A/B Testing
LaunchDarkly vs. Optimizely vs. Eppo: Which One is Best?

LaunchDarkly vs. Optimizely vs. Eppo: Which feature flag and experimentation platform is right for your team? Compare features, pricing, and pros/cons.

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Tips
10 Feature Flag Best Practices You Should be Using in 2024

Unlock the power of feature flags with these 10 essential best practices. Learn how to streamline releases, boost experimentation, and optimize your SaaS product's development.

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Tips
What is a User Flow? Explained (with Examples)

Learn what user flows are and how they can improve your product's UX. Discover examples, creation steps, and optimization tips.

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Tips
What are Counter Metrics? (with examples)

Learn what counter metrics are, why they matter, and how to use them effectively. Optimize success without sacrificing long-term health.

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A/B Testing
VWO Review: Is it Worth it in 2024?

Explore our VWO review for 2024 to find out if it fits the experimentation needs of your business.

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A/B Testing
Optimizely Pricing (2024): How Much Does it Cost?

Explore the intricacies of Optimizely pricing and discover why it might not be the best fit for every business.

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Lenny Rachitsky
How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections
Tyler Buffington
The Bet Test: Spotting Problems in Bayesian A/B Test Analysis
Drew Harry
Make Decisions Before Experimenting
How pre-registration yields more rigorous decisions, faster decisions, and saved time
Julian Runge
Gaming companies run thousands of experiments a year - here’s why and how
Introducing: Eppo Geolift
·
A/B Testing
Statistics
Engineering
Culture

Gaming companies run thousands of experiments a year - here’s why and how

Julian Runge
·
February 18, 2025

Accelerate Experimentation Adoption with Protocols and Property Analysis

Eric Metelka
·
November 21, 2024

Marketing Incrementality 101

Greg Dale
·
October 25, 2024

Four Customer Characteristics That Should Change Your Experiment Runtime

Simon Jackson
·
May 16, 2024

Your Comprehensive Guide To Creating an Experiment Plan

Kristi Angel
·
March 6, 2024

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

Eric Metelka
·
February 22, 2024

Holdouts: Measuring Experiment Impact Accurately

Giorgio Martini
·
December 12, 2023

How to Run Search-Ranking Experiments

Aaron Maurer
·
November 30, 2023

Correlation vs. Causation in Experimentation and Data Analysis

Ryan Lucht
·
January 14, 2025

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Tyler Buffington
·
December 16, 2024

Top 3 Tips from Eppo's Geolift Launch

Elizabeth George
·
November 21, 2024

Bayesian Angels and Frequentist Demons

Sven Schmit
·
July 24, 2024

The Cult of Stat Sig

Giorgio Martini
·
May 29, 2024

Encouragement Design Experiments: When You Can't Run a True A/B Test

Sven Schmit
·
February 20, 2024

The 4 Types of Validity in an Experiment You Need to Know

Kristi Angel
·
January 11, 2024

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

Sven Schmit
·
January 8, 2024

Mobile Experimentation with Eppo: From Feature Flags to A/B Testing

Aaron Silverman
·
February 19, 2025

AB Testing 101 for Engineers

Jonathan Fulton
·
October 24, 2024

What’s Wrong with Feature Flags?

Alexey Komissarouk
·
July 24, 2024

What Happened When We Replaced Airflow for DAG Orchestration?

Lisa Huynh
·
July 23, 2024

Building a Custom DAG Orchestration System for Experimentation

Eric Petzel
·
July 22, 2024

Why We Replaced Airflow in our Experimentation Platform

Chas DeVeas
·
July 23, 2024

Incremental Pipelines: Managing State at Scale

Evan Miller
·
June 21, 2023

5 Ways to Ensure Data Quality When Running Experiments

Mikkel Dengsøe
·
April 25, 2023

Make Decisions Before Experimenting

Drew Harry
·
January 27, 2025

How We Ran Successful Experimentation Office Hours at Groupon

Kristi Angel
·
July 24, 2024

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

Aaron Silverman
·
April 18, 2024

What to Look For in an Experimentation Platform (Beyond Features)

Ryan Lucht
·
March 18, 2024

A Simple "Build vs. Buy" Decision Framework for Experimentation

Che Sharma
·
February 5, 2024

Designing Eppo Reports

Megan Matsumoto
·
October 25, 2023

From 10s to 1000s: How to Scale Experimentation Velocity

Lukas Goetz-Weiss
·
July 26, 2023

Be Data-Informed, Not Data-Driven

Rick Saporta
·
June 5, 2023
New from Eppo
Experimentation Protocols: Your Practical Path to Better, Faster Testing
January 2025 – CJ Towle, Product Marketing Manager
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Expert Tips

Unsure how to run experiments? We’ve got you covered!
Statistics
Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing
Sven Schmit
Sven Schmit
·
January 8, 2024
Tips
Product Strategy Framework: The 5 Top-Performing Frameworks to Consider in 2024
Eric Metelka
·
April 5, 2024
Eppo News
Introducing: Eppo Contextual Bandits
Sven Schmit
·
April 2, 2024
A/B Testing
7 Benefits of A/B Testing | Is it Really Worth it?
Ryan Lucht
·
April 1, 2024
AI/ML
When Should I Use Contextual Bandit Algorithms vs. Recommendation Systems?
Ryan Lucht
·
March 29, 2024
Culture
What to Look For in an Experimentation Platform (Beyond Features)
Ryan Lucht
·
March 18, 2024
A/B Testing
Your Comprehensive Guide To Creating an Experiment Plan
Kristi Angel
·
March 6, 2024
A/B Testing
Surviving the "Peeking Problem": A Self-Help Guide for Product Managers
Eric Metelka
·
February 22, 2024
Statistics
Encouragement Design Experiments: When You Can't Run a True A/B Test
Sven Schmit
·
February 20, 2024
Culture
A Simple "Build vs. Buy" Decision Framework for Experimentation
Che Sharma
·
February 5, 2024
Statistics
The 4 Types of Validity in an Experiment You Need to Know
Kristi Angel
·
January 11, 2024
Statistics
Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing
Sven Schmit
·
January 8, 2024
Eppo News
Now Live: Certified Metrics
Che Sharma
·
January 3, 2024
Eppo News
Now Live: Holdouts
Eric Metelka
·
December 14, 2023
A/B Testing
Holdouts: Measuring Experiment Impact Accurately
Giorgio Martini
·
December 12, 2023
A/B Testing
Bandit vs. Experiment Testing: Which Is Right for You?
Sven Schmit
·
December 12, 2023
Statistics
What We Heard at the 2023 Conference on Digital Experimentation @ MIT
Sven Schmit
·
December 5, 2023
Culture
3 Ways To Sell Your Org on Experimentation
Chad Sanderson
·
December 4, 2023
A/B Testing
How to Run Search-Ranking Experiments
Aaron Maurer
·
November 30, 2023
A/B Testing
When Should I Use Mutually Exclusive Experiments?
Heather Hargreaves
·
November 20, 2023
A/B Testing
CMS Integrations: A Better Way for Marketing Teams to Run A/B Tests
Ryan Lucht
·
November 8, 2023
AI/ML
Experimentation Gets AI to the "Real World”
Shailvi Wakhlu
·
November 8, 2023
Statistics
CUPED and CUPED++: Bending time in experimentation
Che Sharma
·
October 30, 2023
Culture
Designing Eppo Reports
Megan Matsumoto
·
October 25, 2023
Eppo News
Now Live: Eppo Reports
Che Sharma
·
October 17, 2023
A/B Testing
How to Compare LLMs with an A/B Test
Sven Schmit
·
September 12, 2023
A/B Testing
Experimentation Metrics: Deciding What To Measure
Pedram Navid
·
August 24, 2023
Statistics
Beware of the Bayesian Imposter
Sven Schmit
·
August 15, 2023
Eppo News
The Most Powerful Diagnostics Tool Just Got Even Better
Eric Metelka
·
August 9, 2023
AI/ML
The "Transformative Force" of AI and Experimentation
Azadeh Moghtaderi
·
August 4, 2023
Culture
From 10s to 1000s: How to Scale Experimentation Velocity
Lukas Goetz-Weiss
·
July 26, 2023
AI/ML
AB Experiment Infra is AI Infra
Che Sharma
·
July 24, 2023
AI/ML
AI Enabled Creators Need AB Experiments
Che Sharma
·
July 24, 2023
Eppo News
Eppo and Modelbit: Introducing Our Partnership
Che Sharma
·
July 19, 2023
Engineering
Incremental Pipelines: Managing State at Scale
Evan Miller
·
June 21, 2023
Culture
Be Data-Informed, Not Data-Driven
Rick Saporta
·
June 5, 2023
Eppo News
Introducing the Copy SQL Button
Eric Metelka
·
May 24, 2023
Statistics
The Useful Useless p-value
Sven Schmit
·
May 17, 2023
Culture
How to Craft Compelling, Impactful Experiment Reports
Adam Stone
·
May 8, 2023
Eppo News
Eppo Announces Integration With Databricks
Che Sharma
·
May 3, 2023
Engineering
5 Ways to Ensure Data Quality When Running Experiments
Mikkel Dengsøe
·
April 25, 2023
Eppo News
Introducing Eppo's New Progress Bar
Eric Metelka
·
March 29, 2023
Culture
Experimentation is Not a Strategy
Hila Qu
·
March 16, 2023
Culture
Doing Data Science in Sports, Where Experimentation Happens on the Field
John Sears
·
February 21, 2023
Architecting a Global Feature Flag Service
Evan Miller
·
February 16, 2023
Eppo News
Eppo partners with InvestInData to power data-driven decision making
Che Sharma
·
January 19, 2023
Engineering
Introduction to Feature Flagging and Randomization
Justin Gage
·
January 12, 2023
Eppo News
Welcome to your unified feature flagging + experimentation platform
Che Sharma
·
November 30, 2022
Statistics
What the heck is statistical power anyhow?
Josh Hanson
·
October 25, 2022
A/B Testing
Introduction to Experimentation
Evan Miller
·
October 17, 2022
Culture
Tips for Making Experimentation Successful Across Your Organization
Josh Hanson
·
September 26, 2022
AI/ML
Machine learning teams are AB experimentation teams
Che Sharma
·
September 22, 2022
Eppo News
Eppo Obtains SOC 2 Type II Report
Che Sharma
·
August 1, 2022
Eppo News
We raised $19.5M to bring Airbnb-caliber experimentation to all
Che Sharma
·
June 22, 2022
Culture
The most impactful thing a data team can do is establish an experimentation program.
Che Sharma
·
December 7, 2021
Culture
Stop Micromanaging Product Strategy
Che Sharma
·
September 1, 2021
Eppo News
We're hiring a statistics engineer!
Che Sharma
·
August 23, 2021
A/B Testing
Should you always run an experiment?
Che Sharma
·
August 12, 2021
Culture
The Designer Gap in A/B Testing Tools
Che Sharma
·
June 28, 2021
Statistics
Reducing Experiment Durations
Che Sharma
·
June 17, 2021
Tips
What is product analytics? A complete guide
Ryan Lucht
·
14 product-led growth metrics you should be tracking
Ryan Lucht
·
Tips
What is user story mapping? A complete guide (with examples)
Ryan Lucht
·
A/B Testing
LaunchDarkly vs. ConfigCat vs. Eppo: Which is best?
Ryan Lucht
·
Experimentation Frameworks: A Full Guide With Examples
Ryan Lucht
·
A/B Testing
How to Use CRO and A/B Testing Effectively
Ryan Lucht
·
Tips
What is Product Observability? Benefits & Best Practices
Ryan Lucht
·
A/B Testing
Product Usage: Metrics, Analysis, and Strategies (with Examples)
Ryan Lucht
·
Eppo News
Measuring Experiment Impact Accurately
Holdouts help measure the cumulative, long-term impact of an experimentation program.
Read more
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