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Experimentation Protocols: Your Practical Path to Better, Faster Testing

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Results

What is an ETL Pipeline? Easy Guide with Examples

Uncover the power of ETL pipelines for streamlining data flows. Our guide explains ETL basics, benefits, real-world use cases, and best practices.

What is the DAU/MAU Ratio? In Simple Terms

Understand the DAU/MAU ratio and how it reveals why users stick with (or abandon) your SaaS. Learn calculation methods, benchmarks, and improvement strategies.

What are Daily Active Users (DAUs) Exactly?

Understand what Daily Active Users (DAUs) are, why they matter for your SaaS, and how to track them effectively.

Top 8 Optimizely Alternatives Compared Head-to-Head (2024)

Explore the best Optimizely alternatives for A/B testing, personalization, and feature management. Find the perfect tool to optimize your digital experiences and boost growth.

What is A/B/n Testing? Easy Guide with Examples

Unlock data-driven growth. Understand A/B/n testing, its benefits, and how to implement it effectively. Get practical examples and expert tips.

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

6 Hackathon tactics we’ll be using again - and you can steal

10 A/B Testing Metrics You Should Be Tracking & Testing

Master A/B testing. Discover the top metrics to track, how to calculate them, and how to improve them over time in this easy guide.

What is Canary Testing? An Easy Guide (2024)

Explore canary testing to deploy updates safely and improve user experience. Learn how this method minimizes risks for seamless software releases.

What is Bucket Testing? Examples & Best Practices

Bucket testing, also known as split testing or A/B testing, compares two or more variations of a web page, app, or other element to determine which one performs better.

LaunchDarkly Pricing: Is it Worth The Cost?

Dive into LaunchDarkly’s pricing, from Starter to Enterprise, and find out if it’s worth the cost.

Top 8 LaunchDarkly Alternatives for Feature Management & Experimentation (2024)

LaunchDarkly not your perfect fit? Explore the best LaunchDarkly alternatives for feature management & experimentation in 2024.

19 SaaS Product Metrics for 2024: Track & Test for Success

Learn the key SaaS product metrics you should be tracking and testing to improve your business.

7 Best A/B Testing Tools in 2024 (Expert Review)

Here’s the best A/B testing tools and software out there, ranked and reviewed to help you decide which suits your business needs.

Product Strategy Framework: The 5 Top-Performing Frameworks to Consider

Learn to choose the ideal product strategy framework with key benefits, common types, and a step-by-step guide.

Introducing: Eppo Contextual Bandits

Unlock new possibilities for 1:1 personalization

7 Benefits of A/B Testing | Is it Really Worth it?

Learn about the top benefits of A/B testing that your business should be taking advantage of.

When Should I Use Contextual Bandit Algorithms vs. Recommendation Systems?

Picking the right tool for building personalization

What to Look For in an Experimentation Platform (Beyond Features)

How to make a strategic decision and look for alignment, not just a laundry list of functionality

Your Comprehensive Guide To Creating an Experiment Plan

A "How To" Based On My Lessons Learned In the Trenches

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

How to avoid the pitfalls of peeking at A/B tests without flying blind

How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections

Tyler Buffington

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Make Decisions Before Experimenting

How pre-registration yields more rigorous decisions, faster decisions, and saved time

Gaming companies run thousands of experiments a year - here’s why and how

Introducing: Eppo Geolift

A/B Testing

Statistics

Engineering

Culture

Optimizing for Real Business Impact: A Strategic Framework for Ecommerce Experimentation

Carlos Trujillo

February 20, 2025

Gaming companies run thousands of experiments a year - here’s why and how

February 18, 2025

Accelerate Experimentation Adoption with Protocols and Property Analysis

November 21, 2024

Marketing Incrementality 101

October 25, 2024

Four Customer Characteristics That Should Change Your Experiment Runtime

Your Comprehensive Guide To Creating an Experiment Plan

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

February 22, 2024

Holdouts: Measuring Experiment Impact Accurately

Giorgio Martini

December 12, 2023

What to Do When You Encounter Sample Ratio Mismatch in A/B Testing

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Tyler Buffington

December 16, 2024

Top 3 Tips from Eppo's Geolift Launch

Elizabeth George

November 21, 2024

Bayesian Angels and Frequentist Demons

The Cult of Stat Sig

Giorgio Martini

Encouragement Design Experiments: When You Can't Run a True A/B Test

February 20, 2024

The 4 Types of Validity in an Experiment You Need to Know

January 11, 2024

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

January 8, 2024

Migrating Feature Flagging Tools Is Easy, Actually

Alexey Komissarouk

Mobile Experimentation with Eppo: From Feature Flags to A/B Testing

Aaron Silverman

February 19, 2025

AB Testing 101 for Engineers

Jonathan Fulton

October 24, 2024

What’s Wrong with Feature Flags?

Alexey Komissarouk

What Happened When We Replaced Airflow for DAG Orchestration?

Building a Custom DAG Orchestration System for Experimentation

Why We Replaced Airflow in our Experimentation Platform

Incremental Pipelines: Managing State at Scale

Make Decisions Before Experimenting

January 27, 2025

How We Ran Successful Experimentation Office Hours at Groupon

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

Aaron Silverman

What to Look For in an Experimentation Platform (Beyond Features)

A Simple "Build vs. Buy" Decision Framework for Experimentation

February 5, 2024

Designing Eppo Reports

October 25, 2023

From 10s to 1000s: How to Scale Experimentation Velocity

Be Data-Informed, Not Data-Driven

New from Eppo

Experimentation Protocols: Your Practical Path to Better, Faster Testing

January 2025 – CJ Towle, Product Marketing Manager

Expert Tips

Unsure how to run experiments? We’ve got you covered!

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

Sven Schmit

January 8, 2024

Introducing Switchback Testing on Eppo: An Intuitive Tool for Complex Marketplace Experiments

Migrating Feature Flagging Tools Is Easy, Actually

Alexey Komissarouk

What to Do When You Encounter Sample Ratio Mismatch in A/B Testing

The Connection Between Marketing Experimentation and Business Outcomes

Lukas Goetz-Weiss

Picking Your First Incrementality Test

February 27, 2025

Rethinking Experimental Statistics: New Standards for 2025

February 25, 2025

Introducing Experiment Forecasting: Your Product Roadmap's New Best Friend

February 24, 2025

Building a Data-Driven Culture Through Experimentation

February 24, 2025

Optimizing for Real Business Impact: A Strategic Framework for Ecommerce Experimentation

Carlos Trujillo

February 20, 2025

Mobile Experimentation with Eppo: From Feature Flags to A/B Testing

Aaron Silverman

February 19, 2025

Gaming companies run thousands of experiments a year - here’s why and how

February 18, 2025

From Ideas to Insights: Accelerate Experimentation with Eppo's Contentful Integration

February 13, 2025

Significance Levels 101 for Smarter Experimentation

February 5, 2025

Make Smarter, Data-Driven Decisions in Your Experiments With Confidence Levels

February 5, 2025

How to Set Up Eppo Protocols

January 27, 2025

Make Decisions Before Experimenting

January 27, 2025

The 95% Confidence Interval’s Impact on Experimentation Results

January 24, 2025

Building High-Impact Team Structures for Experimentation

Anthony Rindone

January 24, 2025

Experimentation Protocols: Your Practical Path to Better, Faster Testing

January 21, 2025

Production Testing Guide For Safely Experimenting with New Features

January 17, 2025

How to Use a Staging Environment to Optimize Your Development Process

January 16, 2025

Why Data Types Are Critical to Clean, Actionable Analytics

January 15, 2025

Correlation vs. Causation in Experimentation and Data Analysis

January 14, 2025

Smoke Testing in Experimentation and Software Development

Aaron Silverman

January 13, 2025

Clustered Experiments: When Traditional A/B Testing Falls Short

Lukas Goetz-Weiss

December 17, 2024

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Tyler Buffington

December 16, 2024

Top 3 Tips from Eppo's Geolift Launch

Elizabeth George

November 21, 2024

Accelerate Experimentation Adoption with Protocols and Property Analysis

November 21, 2024

Measure Your Marketing Spend with Eppo Geolift

October 29, 2024

Marketing Incrementality 101

October 25, 2024

AB Testing 101 for Engineers

Jonathan Fulton

October 24, 2024

Eppo vs. Optimizely

September 11, 2024

Introducing the Experiment Performance Scorecard

September 4, 2024

Eppo vs. Statsig

August 23, 2024

Announcing Eppo's $28M Series B, and Why We Raised

August 20, 2024

LaunchDarkly vs. Rollout vs. Eppo: Which one is best?

Optimizely vs. Google Optimize vs. Eppo: Which is best?

Top 6 VWO alternatives compared (2024)

Databricks vs. Redshift: Which one is best in 2024?

What is a digital experience platform (DXP)? In simple terms

What is a conversion funnel? Full guide with examples

What is a north star metric? + how to find it

What is a technical product manager (and what do they do)?

25 product management metrics you should be tracking

What's the difference between metrics and analytics?

Snowflake integrations: All the tools you can connect

Experimentation School

Chetan Sharma On Institutional Knowledge

How We Ran Successful Experimentation Office Hours at Groupon

What’s Wrong with Feature Flags?

Alexey Komissarouk

How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections

Bayesian Angels and Frequentist Demons

What Happened When We Replaced Airflow for DAG Orchestration?

Why We Replaced Airflow in our Experimentation Platform

Building a Custom DAG Orchestration System for Experimentation

What is sequential testing? (with examples)

A/B testing vs. split testing: Which should you use?

What is feature flag-driven development?

LaunchDarkly vs. ConfigCat vs. Eppo: Which is best?

What is product analytics? A complete guide

14 product-led growth metrics you should be tracking

What is user story mapping? A complete guide (with examples)

Product Usage: Metrics, Analysis, and Strategies (with Examples)

What is Product Observability? Benefits & Best Practices

Adobe Target vs. Optimizely vs. Eppo: Which One is Best?

Digital experimentation 101: A Guide to Data-Driven Decision

VWO vs. Optimizely vs. Eppo: Which is best? | 2024

Product Roadmap 101: A Complete Guide with Examples

LaunchDarkly vs. Optimizely vs. Eppo: Which One is Best?

10 Feature Flag Best Practices You Should be Using in 2024

What is a User Flow? Explained (with Examples)

What are Counter Metrics? (with examples)

VWO Review: Is it Worth it in 2024?

Optimizely Pricing (2024): How Much Does it Cost?

20 Product Metrics you Should be Tracking

VWO Pricing (2024): How Much Does it Cost?

10 Types of Feature Flags you Should Know

Introducing Layers: Enabling Coordinated Experimentation

How Netflix, Lyft, and Yahoo use Contextual Bandits for Personalization

What is Experience Analytics?

How to Reduce Type 1 Errors in A/B Testing (Explained)

What is Feature Gating? With Examples

Rebranding Eppo

What Are Feature Flags? + How to Use Them

Aaron Silverman

What is Activation Rate? Full Guide With Examples

Eppo x Perplexity Enterprise Pro

The Cult of Stat Sig

Giorgio Martini

What are Monthly Active Users (MAUs)?

Joining The "Experimentation Avengers": Eppo's Customer Data Scientist Team

Tyler Buffington

What is an Agile Release Train? Explained (with examples)

The AARRR Pirate Metrics Framework Explained

What is The ICE Scoring Method? Explained (with Examples)

What are Guardrail Metrics? With Examples

Product vs. Marketing Analytics: What's the Difference?

What are Rolling Deployments & How do They Work?

Four Customer Characteristics That Should Change Your Experiment Runtime

What is an Agile Product Roadmap? Explained (With Examples)

What is an A/A test? Full Guide with Examples

What are Weekly Active Users (WAUs)? Easy Guide

What is Product Stickiness? Full Guide With Examples

What is Feature Creep? + How to Prevent It (with Examples)

Measuring Experiment Impact Accurately

Holdouts help measure the cumulative, long-term impact of an experimentation program.

Not ready to talk just yet?

Take a tour and see the platform for yourself.

Experiment School

Ever wonder how other companies run experiments?

Expert Tips

Experimentation School