Product

Products

Experimentation

Learn more

Feature Flagging

Key features

Artificial Intelligence

RESOURCES

FEATURED CASE STUDY

Turning AI hype into tangible business value through experimentation

Learn more

Blog

Outperform

The Basics | The Docs | The Expert Tips | The Inside Scoop

The Basics
The Docs
The Expert Tips
The Inside Scoop

Presented by Eppo

How businesses win by driving innovation and better decision-making

Outperform

The Basics | The Docs | The Expert Tips | The Eppo Stuff

0 Results

Tips

What is Feature Gating? With Examples

Unlock data-driven product development with feature gating. Learn how to test features, target users, and analyze results for smarter decisions.

Eppo News

Rebranding Eppo

Representing our commitment to driving experimentation forwards

Engineering

What Are Feature Flags? + How to Use Them

Discover how feature flags empower product and engineering teams to release with confidence, test rigorously, and optimize based on real-world data.

Tips

What is Activation Rate? Full Guide With Examples

Master the metric that drives SaaS success. Learn how to define, calculate, and optimize your activation rate for greater user engagement and growth.

Eppo News

Eppo x Perplexity Enterprise Pro

Introducing Perplexity as an Eppo customer

Statistics

The Cult of Stat Sig

Escaping dogma that harms experimentation programs

Tips

What are Monthly Active Users (MAUs)?

Learn why monthly active users (MAUs) are crucial for product success. Understand how to track them, increase MAUs, avoid common pitfalls, and use MAUs for growth.

Eppo News

Joining The "Experimentation Avengers": Eppo's Customer Data Scientist Team

A day in the life of an Eppo Customer Data Scientist

Engineering

What is an Agile Release Train? Explained (with examples)

Learn about Agile release trains — their structure, benefits, and challenges. Discover how Agile release trains streamline complex software development and enhance team collaboration.

Tips

The AARRR Pirate Metrics Framework Explained

Boost customer acquisition, retention, and revenue with the AARRR (pirate metrics) framework. Learn about its five stages, the key metrics you should track, and get implementation tips.

Tips

What is The ICE Scoring Method? Explained (with Examples)

Learn how the ICE scoring method simplifies feature prioritization. Includes a step-by-step guide, examples, and tips for avoiding common mistakes.

A/B Testing

What are Guardrail Metrics? With Examples

Protect your SaaS business during experiments. Learn what guardrail metrics are, why they're vital, real-world examples, and how to set them up in A/B tests.‍

Tips

Product vs. Marketing Analytics: What's the Difference?

Understand the distinctions between product vs marketing analytics. Learn how to integrate these strategies for improved customer experience, conversions, and business growth.

Engineering

What are Rolling Deployments & How do They Work?

Discover how rolling deployments streamline software updates, reduce risk, and keep your app online. Learn best practices and how to simplify the process.‍

A/B Testing

Four Customer Characteristics That Should Change Your Experiment Runtime

Dialing in your experiment planning beyond just a sample size calculation

Tips

What is an Agile Product Roadmap? Explained (With Examples)

Understand Agile product roadmaps and learn how to create one that aligns with your product strategy and drives tangible results.

A/B Testing

What is an A/A test? Full Guide with Examples

What are A/A tests? Why they matter for reliable A/B testing and how to use them. Learn about setup, result interpretation, and best practices.

Tips

What are Weekly Active Users (WAUs)? Easy Guide

Discover what weekly active users (WAUs) are, why they matter, and how to track them for better product decisions.

Tips

What is Product Stickiness? Full Guide With Examples

Discover what product stickiness is, why it's crucial for SaaS growth, and how to boost it. Learn tips, see real-world examples, and explore how Eppo helps.

Tips

What is Feature Creep? + How to Prevent It (with Examples)

Follow our essential guide to prevent feature creep in your SaaS product. Learn the causes, signs, and solutions.

Outperform

Outperform

0

Results

Optimizing for Real Business Impact: A Strategic Framework for Ecommerce Experimentation

Gaming companies run thousands of experiments a year - here’s why and how

Accelerate Experimentation Adoption with Protocols and Property Analysis

Marketing Incrementality 101

Four Customer Characteristics That Should Change Your Experiment Runtime

Your Comprehensive Guide To Creating an Experiment Plan

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

Holdouts: Measuring Experiment Impact Accurately

What to Do When You Encounter Sample Ratio Mismatch in A/B Testing

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Top 3 Tips from Eppo's Geolift Launch

Bayesian Angels and Frequentist Demons

The Cult of Stat Sig

Encouragement Design Experiments: When You Can't Run a True A/B Test

The 4 Types of Validity in an Experiment You Need to Know

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

Migrating Feature Flagging Tools Is Easy, Actually

Mobile Experimentation with Eppo: From Feature Flags to A/B Testing

AB Testing 101 for Engineers

What’s Wrong with Feature Flags?

What Happened When We Replaced Airflow for DAG Orchestration?

Building a Custom DAG Orchestration System for Experimentation

Why We Replaced Airflow in our Experimentation Platform

Incremental Pipelines: Managing State at Scale

Make Decisions Before Experimenting

How We Ran Successful Experimentation Office Hours at Groupon

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

What to Look For in an Experimentation Platform (Beyond Features)

A Simple "Build vs. Buy" Decision Framework for Experimentation

Designing Eppo Reports

From 10s to 1000s: How to Scale Experimentation Velocity

Be Data-Informed, Not Data-Driven

Expert Tips

Not ready to talk just yet?

Outperform

Expert Tips