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The Basics | The Docs | The Expert Tips | The Inside Scoop

The Basics
The Docs
The Expert Tips
The Inside Scoop

Presented by Eppo

How businesses win by driving innovation and better decision-making

Outperform

The Basics | The Docs | The Expert Tips | The Eppo Stuff

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Tips

What is user story mapping? A complete guide (with examples)

Learn the essentials of user story mapping, a powerful tool that helps product teams understand user needs, prioritize features, and build successful products.

A/B Testing

Product Usage: Metrics, Analysis, and Strategies (with Examples)

Discover how product usage data reveals valuable insights into user behavior, letting you craft better user experiences, increase retention, and foster growth.

Tips

What is Product Observability? Benefits & Best Practices

Unlock the power of product observability to gain real-time insights, improve user experiences, and make data-driven decisions that fuel your product's growth.

A/B Testing

Adobe Target vs. Optimizely vs. Eppo: Which One is Best?

Adobe vs. Optimizely vs. Eppo: Which experimentation platform is right for your business? Compare the features, pricing, advantages, and disadvantages of each.

A/B Testing

Digital experimentation 101: A Guide to Data-Driven Decision

Learn the essentials of digital experimentation, including A/B and multivariate testing, to optimize your website, app, or marketing campaigns.

A/B Testing

VWO vs. Optimizely vs. Eppo: Which is best? | 2024

VWO vs. Optimizely vs. Eppo: Which experimentation platform is right for your team? Compare features, pricing, and pros/cons.

Tips

Product Roadmap 101: A Complete Guide with Examples

Learn the basics of product roadmap planning and creation. Our full guide covers definitions, examples, and an implementation guide for your own product roadmap creation.

A/B Testing

LaunchDarkly vs. Optimizely vs. Eppo: Which One is Best?

LaunchDarkly vs. Optimizely vs. Eppo: Which feature flag and experimentation platform is right for your team? Compare features, pricing, and pros/cons.

Tips

10 Feature Flag Best Practices You Should be Using in 2024

Unlock the power of feature flags with these 10 essential best practices. Learn how to streamline releases, boost experimentation, and optimize your SaaS product's development.

Tips

What is a User Flow? Explained (with Examples)

Learn what user flows are and how they can improve your product's UX. Discover examples, creation steps, and optimization tips.

Tips

What are Counter Metrics? (with examples)

Learn what counter metrics are, why they matter, and how to use them effectively. Optimize success without sacrificing long-term health.

A/B Testing

VWO Review: Is it Worth it in 2024?

Explore our VWO review for 2024 to find out if it fits the experimentation needs of your business.

A/B Testing

Optimizely Pricing (2024): How Much Does it Cost?

Explore the intricacies of Optimizely pricing and discover why it might not be the best fit for every business.

Tips

20 Product Metrics you Should be Tracking

Learn how to track essential product metrics to see where your business is going, how users interact with your product, and how much revenue you’re making with it.

A/B Testing

VWO Pricing (2024): How Much Does it Cost?

Dive into the details of VWO pricing and learn whether its cost aligns with the value it offers for your business needs.

Engineering

10 Types of Feature Flags you Should Know

Ten types of feature flags explained: Release flags, experimentation flags, operational flags, permission flags, and more.‍

Eppo News

Introducing Layers: Enabling Coordinated Experimentation

Making mutual exclusions, rollouts, and no-code experiments simpler than ever

AI/ML

How Netflix, Lyft, and Yahoo use Contextual Bandits for Personalization

Inspiration from some of the world's biggest tech orgs

Tips

What is Experience Analytics?

Learn how experience analytics uncovers customer behavior and drives better product decisions. Boost your revenue and retention with this comprehensive guide.

Statistics

How to Reduce Type 1 Errors in A/B Testing (Explained)

Make every A/B test count. Discover proven techniques to reduce type 1 errors, maximize ROI on your experiments, and drive better business outcomes.

Outperform

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Results

Optimizing for Real Business Impact: A Strategic Framework for Ecommerce Experimentation

Gaming companies run thousands of experiments a year - here’s why and how

Accelerate Experimentation Adoption with Protocols and Property Analysis

Marketing Incrementality 101

Four Customer Characteristics That Should Change Your Experiment Runtime

Your Comprehensive Guide To Creating an Experiment Plan

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

Holdouts: Measuring Experiment Impact Accurately

What to Do When You Encounter Sample Ratio Mismatch in A/B Testing

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Top 3 Tips from Eppo's Geolift Launch

Bayesian Angels and Frequentist Demons

The Cult of Stat Sig

Encouragement Design Experiments: When You Can't Run a True A/B Test

The 4 Types of Validity in an Experiment You Need to Know

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

Migrating Feature Flagging Tools Is Easy, Actually

Mobile Experimentation with Eppo: From Feature Flags to A/B Testing

AB Testing 101 for Engineers

What’s Wrong with Feature Flags?

What Happened When We Replaced Airflow for DAG Orchestration?

Building a Custom DAG Orchestration System for Experimentation

Why We Replaced Airflow in our Experimentation Platform

Incremental Pipelines: Managing State at Scale

Make Decisions Before Experimenting

How We Ran Successful Experimentation Office Hours at Groupon

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

What to Look For in an Experimentation Platform (Beyond Features)

A Simple "Build vs. Buy" Decision Framework for Experimentation

Designing Eppo Reports

From 10s to 1000s: How to Scale Experimentation Velocity

Be Data-Informed, Not Data-Driven

Expert Tips

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