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The Basics | The Docs | The Expert Tips | The Inside Scoop

The Basics
The Docs
The Expert Tips
The Inside Scoop

Presented by Eppo

How businesses win by driving innovation and better decision-making

Outperform

The Basics | The Docs | The Expert Tips | The Eppo Stuff

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Strategy

What is a conversion funnel? Full guide with examples

Learn how to build and optimize your conversion funnel to turn visitors into loyal customers. This guide covers every stage of the funnel, plus useful tips.

Tips

What is a north star metric? + how to find it

Learn what a north star metric is, how to find the perfect one for your business, and use it to steer your company towards long-term growth and customer satisfaction.

Tips

What is a technical product manager (and what do they do)?

Learn what a technical product manager does and why they are essential for product success in this comprehensive guide.

Tips

25 product management metrics you should be tracking

Drive product success with essential metrics every product manager needs. Track and leverage data-driven insights to improve acquisition, conversion, engagement, retention, and revenue.

Strategy

What's the difference between metrics and analytics?

Metrics vs. analytics: understand their differences and impact on business decisions. Learn how to track performance with metrics and gain insights with analytics.

Tips

Snowflake integrations: All the tools you can connect

Discover why Snowflake integration is vital. Learn how to integrate with a plethora of tools to simplify your data workflows and impact your bottom line.

Experimentation School

Chetan Sharma On Institutional Knowledge

Culture

How We Ran Successful Experimentation Office Hours at Groupon

Ideas for training and nurturing experimenters across the company

Engineering

What’s Wrong with Feature Flags?

Engineering and Growth teams aren't speaking the same language

Strategy

How Startups Like Figma, Facebook, and Airbnb Found Sudden Growth Inflections

Statistics

Bayesian Angels and Frequentist Demons

Why do Bayesian and Frequentist claims sound so different?

Engineering

What Happened When We Replaced Airflow for DAG Orchestration?

Engineering

Why We Replaced Airflow in our Experimentation Platform

Engineering

Building a Custom DAG Orchestration System for Experimentation

A/B Testing

What is sequential testing? (with examples)

Learn about sequential testing, a method that speeds up A/B testing outcomes. Understand how it works, best practices, and the advantages it offers.

A/B Testing

A/B testing vs. split testing: Which should you use?

Discover how A/B testing and split testing differ from one another, and learn how they can help optimize your website or app and drive conversions.

A/B Testing

What is feature flag-driven development?

Learn about feature flag-driven development, its benefits, implementation, and best practices. See how Eppo simplifies feature management for data-driven releases.

A/B Testing

LaunchDarkly vs. ConfigCat vs. Eppo: Which is best?

LaunchDarkly vs. ConfigCat vs. Eppo: Which platform fits your organization best? Compare features, pricing, and pros/cons.

Tips

What is product analytics? A complete guide

Unlock the power of data-driven product development. Learn how product analytics tracks user interactions to optimize your product and boost customer satisfaction.

Product News

14 product-led growth metrics you should be tracking

Mastering product-led growth metrics is essential for SaaS success. Learn the top 14 metrics to track, why they matter, and how to improve them.

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Results

Optimizing for Real Business Impact: A Strategic Framework for Ecommerce Experimentation

Gaming companies run thousands of experiments a year - here’s why and how

Accelerate Experimentation Adoption with Protocols and Property Analysis

Marketing Incrementality 101

Four Customer Characteristics That Should Change Your Experiment Runtime

Your Comprehensive Guide To Creating an Experiment Plan

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

Holdouts: Measuring Experiment Impact Accurately

What to Do When You Encounter Sample Ratio Mismatch in A/B Testing

The Bet Test: Spotting Problems in Bayesian A/B Test Analysis

Top 3 Tips from Eppo's Geolift Launch

Bayesian Angels and Frequentist Demons

The Cult of Stat Sig

Encouragement Design Experiments: When You Can't Run a True A/B Test

The 4 Types of Validity in an Experiment You Need to Know

Comparing Frequentist vs. Bayesian vs. Sequential Approaches to A/B Testing

Migrating Feature Flagging Tools Is Easy, Actually

Mobile Experimentation with Eppo: From Feature Flags to A/B Testing

AB Testing 101 for Engineers

What’s Wrong with Feature Flags?

What Happened When We Replaced Airflow for DAG Orchestration?

Building a Custom DAG Orchestration System for Experimentation

Why We Replaced Airflow in our Experimentation Platform

Incremental Pipelines: Managing State at Scale

Make Decisions Before Experimenting

How We Ran Successful Experimentation Office Hours at Groupon

How to Hackathon: Where Experimentation Mindset Meets Rapid Action

What to Look For in an Experimentation Platform (Beyond Features)

A Simple "Build vs. Buy" Decision Framework for Experimentation

Designing Eppo Reports

From 10s to 1000s: How to Scale Experimentation Velocity

Be Data-Informed, Not Data-Driven

Expert Tips

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Expert Tips