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Greg Dale

Marketing Experimentation Lead
at
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Before Eppo, Greg was the CEO of Tech for Campaigns where he led large consumer advertising campaigns and experimentation programs
Experience & Recognition
Key Achievements
Recent Blogs
Strategy
The Long Game: Effective Strategies for Optimizing Delayed-Impact Metrics
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Marketing
Picking Your First Incrementality Test
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Eppo News
From Ideas to Insights: Accelerate Experimentation with Eppo's Contentful Integration
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Eppo News
Measure Your Marketing Spend with Eppo Geolift
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A/B Testing
Marketing Incrementality 101
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