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How businesses win by driving innovation and better decision-making

A/B Testing

What is A/B/n Testing? Easy Guide with Examples

Unlock data-driven growth. Understand A/B/n testing, its benefits, and how to implement it effectively. Get practical examples and expert tips.

A/B Testing

10 A/B Testing Metrics You Should Be Tracking & Testing

Master A/B testing. Discover the top metrics to track, how to calculate them, and how to improve them over time in this easy guide.

A/B Testing

7 Best A/B Testing Tools in 2024 (Expert Review)

Here’s the best A/B testing tools and software out there, ranked and reviewed to help you decide which suits your business needs.

A/B Testing

7 Benefits of A/B Testing | Is it Really Worth it?

Learn about the top benefits of A/B testing that your business should be taking advantage of.

A/B Testing

Your Comprehensive Guide To Creating an Experiment Plan

A "How To" Based On My Lessons Learned In the Trenches

A/B Testing

Surviving the "Peeking Problem": A Self-Help Guide for Product Managers

How to avoid the pitfalls of peeking at A/B tests without flying blind

A/B Testing

Holdouts: Measuring Experiment Impact Accurately

Holdouts help measure the cumulative, long-term impact of an experimentation program. But getting value out of holdouts requires scale and maturity that not all organizations are ready for.

A/B Testing

Bandit vs. Experiment Testing: Which Is Right for You?

When does it make sense to bandit, and when to experiment?

A/B Testing

How to Run Search-Ranking Experiments

Optimizing search ranking algorithms can drive millions of dollars in revenue. Here's how to A/B test them.

A/B Testing

When Should I Use Mutually Exclusive Experiments?

Are mutually exclusive experiments necessary, or dangerous? Here's how to run them in Eppo.

A/B Testing

CMS Integrations: A Better Way for Marketing Teams to Run A/B Tests

It’s time for experimentation tools to integrate directly with the CMS instead of trying to imitate them

A/B Testing

How to Compare LLMs with an A/B Test

Why experiments are necessary to evaluate LLMs - and how you can easily A/B test between various models with Eppo.

A/B Testing

Experimentation Metrics: Deciding What To Measure

Metrics are the vehicle that drives change in data-driven organizations.

A/B Testing

How to Use CRO and A/B Testing Effectively

Learn how to harness the power of CRO and A/B testing to drive higher conversions, improve user experience, and achieve your marketing goals.

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A/B Testing

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