
A/B Testing
Gaming companies run thousands of experiments a year - here’s why and how
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Julian Runge is a behavioral economist and data scientist. He is an Assistant Professor of Marketing at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications. Previously, Julian worked as a researcher on game data science and marketing analytics at Northeastern, Duke and Stanford University, and at Facebook. His work has appeared in the proceedings of premier machine learning conferences such as IEEE COG and AAAI AIIDE, and in leading journals such as Information Systems Research and Quantitative Marketing and Economics. Julian is also Principal Scientist at Game Data Pros, an advanced analytics consultancy focused on revenue optimization in games.