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Ryan Lucht

Marketing Lead
at
Eppo
|
7+ Years in Experimentation & Growth
Experimentation evangelist focused on sharing ambitious ideas for getting everyone testing. Before joining Eppo, Ryan was an experimentation consultant helping companies like DoorDash, Zillow, and Clorox grow their programs.
Experience & Recognition
  • Optimizely Most Valuable Professional - Strategy (2022)
  • Pavilion Rising Executives Program
  • Former Director of Growth at CRO Metrics
Key Achievements
  • Led experimentation programs for enterprise clients at CRO Metrics
  • Expert consultant and speaker on A/B testing and growth strategy
  • Set record-breaking sales performance at LevelUp (acquired by GrubHub)
  • Expertise

    A/B Testing Strategy

    Conversion Optimization

    Experimentation Culture

    Growth Marketing

  • Links
    WebsiteLinkedInXEmail
Recent Blogs
Strategy
Why You Should Stop Managing Your Experimentation Win Rate
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Wiggle Underscore SVG Animation
Statistics
Rethinking Experimental Statistics: New Standards for 2025
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Wiggle Underscore SVG Animation
Strategy
Building a Data-Driven Culture Through Experimentation
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Wiggle Underscore SVG Animation
Statistics
Significance Levels 101 for Smarter Experimentation
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Wiggle Underscore SVG Animation
Strategy
Make Smarter, Data-Driven Decisions in Your Experiments With Confidence Levels
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Wiggle Underscore SVG Animation
Statistics
The 95% Confidence Interval’s Impact on Experimentation Results
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Wiggle Underscore SVG Animation

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